Reputation

Reputation marketing can be found in most successful marketing efforts, even if the process is not described as such. In business, across the full spectrum of products, services, and intellectual property, a company’ management and marketing go hand in hand. How people regard it is its asset. An “asset” cannot be managed to its fullest potential without consideration for marketing at all levels (labor and management) and in all its characteristics (pricing, promotion, positioning, and distribution). Marketing is so critical a part of the productions process that it cannot be separated from the asset at any stage.